Project Details

Project Overview

FitZone, a fitness app startup, wanted to expand its user base and establish credibility in the wellness community. Strivilo identified fitness micro-influencers who had strong engagement in specific niches — yoga, strength training, and healthy lifestyle content. We designed influencer briefs with authentic storytelling and product integration to ensure natural promotion. Content from these campaigns was then repurposed for paid ads to extend reach. The campaign resulted in a 60% increase in app downloads, a 45% engagement rate boost, and stronger brand recognition within the fitness niche.